"I view packaging as being the face & the voice of all brands, helping your products to get the right attention and motivate consumers"
CLAIRE MORELLI, BRAND & PACKAGING DESIGNER
Define: For the creation of L’Ode, an organic innovative range of date juice, the design of the bottle needed to capture the unique qualities of the precious date fruit.
Design:The design needed to combine the traditional and the innovative aspect of this healthy soft drink. The signature of L’Ode together with the burst of triangular shapes create an elegant and dynamic contrast instantly attracting attention. Also helped by the screen printing technique which emphasis to see the bottle as a whole object. L’Ode is certified organic and is available in 3 delicious flavour: mango, fig and mint. Enjoy your first date…
Define: Redesign the identity of Mooiere Huid, well established skin specialist in Amsterdam.
Design: The very detailed icon expresses the complexity of our skin, skin cells and all the science around it that owner Annemiek, is so serious about. The blue icon suggests a blue flower, symbol of beauty.
Define: Create a sensational brand for Frisson, a flowery, light, sparkling white wine addressed to young and international consumers.
Design:The mermaid figure takes us to an imaginative world, full off new delicate sensations. It plays both an emotional and iconic role. The galaxy in her hair expresses the sensation of the gentle bubbles. The Frisson logo is drawn to echo the fishtail shape of the mermaid, adding elegance and subtlety. A very seductive design.
Define: Via Italia is a collection of Italian wines from different regions. Targeted for the Dutch market the intention is to guide consumers into the different regions of Italy and their wines
Design: Embellishing the map of Italy's iconic, distinctive "Boot" shape, this label offers instant recognition and adoration of the Italian landscape. Each region are indicated on the map, a great way to learn where each wine comes from.
Name - Concept - Design & Illustration
A&P - Identity
Define: Redesign the corporate identity of A&P, well established estate agent in Amsterdam.
Design: Classic letters redrawn with details to bind the ampersand with the initials of the business partner. A clean and elegant logo emphasising the idea of collaboration.
Define: Through the centuries, Dreher has kept its innovative, fresh and full of joy characteristics, reflecting the personality of its creators. To fully express those values, Dreher needed to relaunch its brand with a fresh new look.
Design: We developed an ownable colourful and bold shape combining well with the existing white "flag" shape. To redraw the logo, we looked for more friendly and modern letters and picked the secondary font for its daring, young and fun look.
Created at DBOD,NETHERLANDS
Define: Veggiebel is an independent brand bringing tasty vegan and gluten free savoury bread spread and sauces on the organic and "free from" market. Down to earth, Veggiebel is an honest & optimistic brand dedicated to food lover who believe in pure and simple ingredients.
Design: The combination of the vibrant sunny logo together with the hand drawn letters brings out the optimistic and warm feel of the brand. The texture of the circles reminds of the texture of the products itself highlighting the taste.
As an independent brand, it was also nice to mention Pascal, the founder and creator of all the varieties of Vegetable spread and sauces.
AH - Biologisch Sap
Define: The Albert Heijn Biologisch new grid is succeeding in being exciting, approachable and simple. It also offers room for story telling on each product.
Design: A basket plenty of freshly picked orange and apple, close to nature.
Pick your juice!
Created at Millford,NETHERLANDS
AH - Melk
Define: Design the new range of Albert Heijn long life milk private label.
Design: Exploring different routes to express convenience, quality and naturalness.
The 1st route is looking at embellishing the word Melk to make it fluid and splashy. A playful and bold result, standing out from conventional milk packaging.
The 2sd route is showing a lifestyle set up: cosy at home.
The 3rd route is a Dutch "milk" landscape, expressing naturalness.
The 4th route is a close up of a typical transparent milk jug that you can often see on Dutch lunch table. This route is self-explanatory and connects the consummer to the moment of utilisation.
This design was chosen. It is now on Albert Heijn shelves. It clearly stands out and creates a great family effect.
Created at Millford,NETHERLANDS
Brief: Fanta, most well known for its orange flavour drink, needed to promote its other flavours.
Design: Using the graphics developed by Fanta, each character endorses one of the flavours, giving them personality and fun.
Results: These bottles were introduced in the Netherlands and were very popular.